A creative concept to engage the audience – architects, designers, developers – leagues away from a promotional approach.
~ INTERIORITY ~Creative strategy is just one of the necessary skills to manage the communication approach of a creative agency.
~ LIFE, IS BOLD. ~Celebrating 10 years with 10 immersive stations, from shamanism to pharmacopoeias: an edutainment-event.
~ DECAGONUM ~Find the new perspective and unveil the messages. An analogic approach for a pharmaceutical event.
~ Password protected project ~Does it still make sense to print catalogs? Yes, definitively. A long term brand strategy.
~ H&H’S LOOKBOOKS ~An italian family devoted to excellence in heat exchangers manufacturing. A Brand identity with 100 years of history that is constantly updated.
~ SESINO ~A side project based on a lifetime passion, with the purpose to spread knowledge and to draw people to enjoy motorcycling.
~ Ride steady. ~A creative strategy based on a classical e-commerce language, reversed.
~ CLEERK ~A look back on the past, before the “creative strategy” era.
~ #TB ~As a Creative Strategist, I work with Creative Director and Strategic Director, and I cover this two roles when I work directly with the client. As a consultant in Creative Strategy I basically work from Milan and occasionally in other cities.